Architectural visualization studio · Est. 2019
See it.Sell it.Build it.
Photorealistic stills, cinematic films and campaign visuals that sell large-scale developments long before construction begins.
01 — About
We turn drawings into images that sell the project before it is built.
NOVEL Archviz Studio designs and visualizes large-scale developments. We think like architects before artists: we read the project from its drawings, build every scene with technical precision, then make an image that carries its real value.
The studio grows out of MOH Designs & Visualizations, active since 2013, and of a team that has designed and visualized more than 200 projects since 2019 — from Cairo, Alexandria and Upper Egypt to Riyadh, Jeddah and the UAE; from hotels and malls to coastal resorts and residential compounds.
02 — Method
From the drawing to the decision.
BIM-based technical discipline meets art direction. Drag across the frame — every image starts as a precise model before it becomes a picture a buyer can feel.
03 — Selected work
Projects executed across Egypt and the Gulf.
Hotels, towers, compounds, villas and interiors — a selection from the archive.
04 — Sectors we know
Every sector has a different story to tell.
Hotels & Hospitality
We show luxury before opening day.
- Arrivals, entrances and lobbies
- Pools, terraces and landscape
- Dusk and night lighting
Malls & Retail
Images that attract tenants before visitors.
- Storefronts, signage, public space
- Night views and pedestrian life
- Aerials that define the destination
Coastal Resorts
The sea is part of the design.
- Masterplan aerials to the coast
- Lagoons, pools and open spaces
- Summer living in a single frame
Residential Compounds
We show the community, not just the building.
- Masterplan and aerial views
- Gates, streets, clubhouse
- One identity across every unit type
05 — What we deliver
Visuals built to sell.
From the first image of a launch campaign to the last shot of the marketing film.
- 01
Architectural Stills
Day, dusk and night views crafted for brochures, campaigns and sales presentations — up to 8K.
- 02
Cinematic Marketing Films
Launch films that tell the development's story and the lifestyle behind the investment.
- 03
Walkthroughs & Flythroughs
Immersive animation that reveals layout, scale and circulation for sales centers and investors.
- 04
Social Media Reels
Short-form edits built to capture attention and build anticipation around a launch.
- 05
Interior Design & Visualization
Residential and commercial interiors — materials, light and spatial flow, designed and rendered.
- 06
Exterior Design & Landscape
Façades, massing and landscape design developed alongside the visuals.
- 07
Concepts & Drawings
Concept sketches, diagrams, working and shop drawings that carry the design intent.
06 — Process
Clear stages. Your approval at every gate.
Stages run in sequence. Approved milestones lock the scope, so nothing is rendered twice.
Still images
≈ 5 weeks- 01Brief & model review5dClient approval
- 02Scene development5dClient approval
- 03Camera setup3dClient approval
- 04Final render & post5d
- 05QC & delivery3d
Video
≈ 8 weeks- 01Brief & file preparation5dClient approval
- 02Scene development10dClient approval
- 03Camera animation & draft5dClient approval
- 04Final rendering10d
- 05Edit & post-production5d
- 06Review & delivery4d
07 — The studio
A partner, not just a vendor.
Architects and visualization specialists who work alongside developers and media teams — from the brief to the campaign.
Mohammed Hossam
Technical & Art Director
Founder of MOH Designs & Visualizations (2013)
Abodonia
Managing Partner
Operations, clients and growth
Mahmoud Soltan
Production Architect
BIM-based scenes and production
Amr Fouad
Creative Consultant
Story, direction and campaigns
14 — Contact
Send us your idea.
We'll build it before you build it.
- +20 112 062 9970
- Studio
- Egypt · working across KSA, UAE and Jordan